Transforming Levi’s Times Square Store into a Digital Signage Staple with D3 LED & Reflect Systems
It’s hard to think of any product more American than blue jeans, and Levi’s is the true originator. From the California Gold Rush to the fall of the Berlin Wall and beyond, the brand has been a cultural touchstone. D3 and Reflect Systems collaborated to create an immersive visual experience in the new Levi’s flagship store in Times Square. CEOs George Pappas and Lee Summers talk about technological collaboration and winning the competition for attention span in Times Square.