Rock Around the Block
The Paramount Building is a New York City landmark with a D3 history of its own. It began in 2010 with the Hard Rock marquee and a great partnership with Tobin | Parnes Design. It culminated in 2019 with a new marquee—built within precise architectural specifications—plus a series of towering wedge displays. Today, the building enjoys ample foot traffic thanks in large part to the eye-popping displays outside that capture interest and the imagination.